Case Study – Boutique Build Australia

For the purpose of this assessment, you are to assume you are a Senior Project Manager of IT Biz Solutions, which offers a wide range of Information and Computer Technology services to businesses of all sizes.

The company is made up of the following staff:

Name Area of speciality
Roy Belk Software including website design
Dani Chen Software
Maurice Berry Software
Zakary Pineda   Hardware
Martha Johannsson Hardware
Jen Moss Networking 
Roland Morris Project management   
Muhammad Patel Client support/
help desk
Ali Reynholm Project administration

The company often manages projects for clients, following its Project Management Policy and Procedures at all times.

You have been assigned a new client, Build Australia, based in Sydney.

Established in 2010, Boutique Build Australia is a small building company specialising in the design and building of high-quality designer homes for the Sydney metropolitan and surrounding areas.

The company’s overall business objectives for the next three years are to expand into Queensland and to set up and operate a permanent model home.

The company is currently quite small in size and everyone except for the site managers work in the same building. At this stage the business is using an old server which often has problems. Management have preferred not to upgrade their systems as they did not believe it was worth the expense and everyone just ‘got on’ with any software of hardware issues. Anything ‘dramatic’ required a tech from IT Biz Solutions to come and address.

Staff have been saving their documentation on their hard drives, which is against procedure. This process has in some cases led to data loss and file corruption. Recently there was a situation in which data in a client’s directory was corrupted. This information was being held on one of the Customer Service Officer’s laptops and had not been copied to the server. The client was not impressed at the loss of data that they needed to resend to Boutique Build, and they questioned the organisation’s IT processes. It took some days to obtain information from suppliers and other sources to replace what was corrupt.

Management realised that this mistake was quite costly in terms of their reputation and the time that was wasted in gathering all the required information. They decided to contract IT Biz Solutions to implement new hardware and software, with a focus on applications that will allow the team to work remotely – as they are looking to expand interstate, they will need effective systems to keep the business running and keep all staff connected.

As well as the issue with the hardware and software as described above, the company would like you to design a new website for them. Their current one is adequate but very basic. A new high quality web site designed to attract more customers and create a better brand image.

The new website should be simple but engaging and stylish. The website will need to include information about the company, details of the products (ideally videos of each type of house), have a contact page and have a blog page for the latest news.

Your job is to develop two project management plans so your team and those at Boutique Build have a road map to project completion.

The information you have been provided with to develop the project management plan related to the hardware and software project is as follows:

      • IT Biz Solutions will replace the outdated IT systems and hardware of Boutique Build Australia and implement user-friendly, accessible products and services. This will include use of cloud-based applications to allow remote access for all staff, upgrading existing hardware to ensure all staff are able to remain efficient and productive, implementing applications that are able to be integrated to ensure maximum productivity.

      • The budget for this project is $40,000 and is not negotiable. The full amount will be provided upfront for the project and will be spent accordingly.

      • Hardware and software decided upon:
        • Accounting software: Xero
        • Office application: Microsoft Office 365 Business Premium
        • Anti-virus: Webroot Secure Anywhere
        • File management: Dropbox
        • Project management application: Wrike
        • Tablet devices: Apple iPad 32GB, Wi-Fi and cellular connectivity

            • Hardware:
              • All customer service staff – desktop computers with specifications appropriate to general administrative duties 
              • Three customer service officers – new monitors up to 27 inches in size

                  • All managers – new laptops no larger than 15 inch

          • Major milestones to include
            • Hardware installation and configuration
            • Installation of all required applications
            • Setting up of user accounts
            • Data backup and migration
            • Testing of hardware and software

                • Rollout

          Roles and responsibilities for this project will be as follows:

          Name Role Responsibilities
          Student name Senior IT Project Manager Develop and manage the project Liaise with CEO and Operations Manager of Boutique Build AustraliaMonitor project progressPerformance manage the team
          Roland Morris Assistant Project Manager   Provide information from project manager to the teamKeep team focused during meetings Ensures project schedule is being metRefers to project manager where difficulties are encountered
          Zakary Pineda Hardware Specialist Order and acquire hardware as per project resources requirements Configures hardware to specifications Installs hardware Tests hardware Refers to Assistant Project Manager
          Dani Chen Software Specialist Order and acquire software as per project resources requirements Installs softwareSets up user accounts Configures softwareTests software Refers to Assistant Project Manager

          The information you have been provided with to develop the project management plan related to the website project is as follows:

              • The new website should be simple but engaging and stylish. The website will need to include information about the company, details of the products (ideally videos of each type of house), have a contact page and have a blog page for the latest news.

              • The budget is $10,000. The full amount will be provided upfront for the project and will be spent accordingly.

              • Call to action is watch videos and buy products.

            Roles and responsibilities for this project will be as follows:

            Name Role Responsibilities
            Student name Senior IT Project Manager Develop and manage the project Liaise with CEO and Operations Manager of Boutique Build AustraliaMonitor project progressPerformance manage the team
            Ben Nguyen Project Assistant Provide information from project manager to the teamKeep team focused during meetings Ensures project schedule is being metRefers to project manager where difficulties are encountered
            Dani Chen Software Specialist Designs and builds website as per WBSRefers to Assistant Project Manager

             

             
               

            Roles and responsibilities

            Role Name Responsibilities
            CEO Judith Lee Company success
            Operations Manager Ishtar Kahn Plan and direct operations and improve productivity and efficiency
            HR Manager Erin Close Co-ordinate human resources activities
            Marketing and Sales Manager Susan Morgan Oversee marketing, advertising and sales activities
            Customer Service Manager Lucas Ngan Team coordination and training
            Customer Service Officers Ben Nguyen Sasha Quinn Salma Vallin Liaise with customers and suppliers
            Site Manager Ingrid Kowalski Coordinate employees and subcontractors
            Site Manager Anwar Chen Coordinate employees and subcontractors
            Site Manager Manuel Hermes Coordinate employees and subcontractors

            Executive Summary

            Established in 2010, Boutique Build Australia is a building company specialising in the design and building of high-quality designer homes for the Sydney metropolitan and surrounding areas.

            Our vision – to be the best home builder in Australia – drives everything we do, from the friendly greeting we give to customers at our display centre, to our supplier relationships and to our employees’ professional development. 

            Our values are:

            The core values underpinning our activities are:

              In order to meet our core values, we have policies in these areas:

                  • Quality control

                  • High-quality and timely customer service

                  • Continuous improvement

                  • Customer complaints and feedback

                  • Respectful, sensitive and transparent work practices

                  • Work health and safety, to protect our staff and our customers

                  • Compliance against relevant Australian Standards, state and federal legislation and regulations

                Strategic Goals

                To be well led, high performing, profitable and accountable

                Set up and operate a permanent model home

                    • Give potential customers the experience of being in a high-quality home

                    • Demonstrate new environmentally friendly building techniques

                    • Provide a point of reference for customers

                    • Improve brand recognition.

                  Attract, engage and develop the best staff

                      • Continuing the drive to a customer centred, high performance workforce and culture

                      • Strengthening the skills of our people, to better support customer needs

                      • Continuing to enhance the diversity of our workforce.

                    Situation Analysis

                    Strengths Weaknesses
                    Value and qualityStrong management Customer loyaltyFriendly organisational culture Level of available finance for investment Focus on Sydney market onlyBrand name not developed as yetHigh turnover of casual workforcePoor IT infrastructureLack of diversity in workforce
                    Opportunities Threats
                    Housing sector experiencing growthPotential for growth in Brisbane and Sunshine Coast marketInnovation in environmental housingMany advertising channels unexplored Environmental effectsChanges in Industry/ Government legislation affecting construction industryPossible adverse effects of government policy formulation High level of competition Predicted uncertainties in the world economy impacting level of demand for housingLow price competitors Failing to satisfy client demands

                    Marketing Strategies

                    Our marketing strategies aim to:

                        • build trust

                        • generate leads now and convert those leads quickly

                        • demonstrate our commitment to deeper customer engagement.

                      We plan to develop our market share by:

                          • Improving our marketing and advertising

                          • Setting up a permanent model home near a popular shopping centre to increase interaction with potential customers.

                          • Placing brand recognition advertisements in the Sydney Domain Magazine

                          • Continually improving communication channels with all our stakeholders, ensuring a flow of timely and accurate information to facilitate effective planning and decision making

                          • Targeting identified growth markets with planned, market appropriate campaigns employing a variety of promotional strategies and advertising mediums

                          • Offering attractive fee structures to our clients

                          • Continually improving the skills, knowledge and effectiveness of Boutique Build Australia through our commitment to training and development

                          • Regularly reviewing the effectiveness of all our operations and making improvements when and where necessary.

                        Project management plan

                        Project 1

                        Implementation of a Building Information Modeling (BIM) System

                        Project overview:  

                        The project aims to implement a Building Information Modeling (BIM) system in Boutique Build Australia. This project is part of the company’s strategic plan to upgrade its IT infrastructure and improve the quality and efficiency of its design and building processes.

                        Project methodology:

                        We will use the Agile project management methodology for this project. Agile is suitable due to its iterative and flexible nature, allowing for changes and improvements as the project progresses. This is particularly useful for a technology implementation project where requirements might evolve during the project. Tailoring for this project will involve incorporating elements of Scrum for team collaboration and sprints for phased delivery.

                        Objectives:

                        The main objectives of the project are:

                            1. Improve the quality and efficiency of design and construction processes.

                            1. Facilitate the company’s expansion into new markets.

                            1. Upgrade the company’s IT infrastructure.

                          Scope:

                          The project will cover:

                              1. Selection of a suitable BIM system.

                              1. Installation and setup of the BIM system.

                              1. Training for staff on using the BIM system.

                              1. Integration of the BIM system into existing processes.

                            Assumptions and constraints:

                            Assumptions:

                                1. Adequate resources will be available for the project.

                                1. Staff will be receptive to the new system and willing to learn.

                              Constraints:

                                  1. The project must be completed within a set budget.

                                  1. The project must be completed within the timeline.

                                Deliverables:

                                    1. A functional BIM system installed and ready for use.

                                    1. Trained staff capable of using the BIM system.

                                    1. Integration plan for incorporating the BIM system into existing processes.

                                  Roles and responsibilities

                                  Project Manager: Overseeing the entire project.

                                  IT Specialist: Led the selection, installation, and setup of the BIM system.

                                  Training Manager: Organizing and conducting training for staff.

                                  Risk management plan

                                   Risk Likelihood Severity Treatment/control methods
                                  Resistance from staff to new system Medium High Proper communication about the benefits of the system, hands-on training
                                  Overrunning of project budget Low High Regular budget monitoring, reserve funds allocation
                                  Delays in project timeline Medium Medium Regular progress monitoring, buffer time allocation
                                  Technical issues with the system High High Involvement of experienced IT specialists, vendor support
                                  Data migration issues Low High Careful planning and testing of the data migration process

                                  Likelihood   Impact
                                    Negligible Minor Moderate Significant Severe
                                  Very likely Low Medium Medium Medium High High High
                                  Likely Low Low Medium Medium Medium High High
                                  Possible Low Low Medium Medium Medium High Medium High
                                  Unlikely Low Low Medium Low Medium Medium Medium High
                                  Very unlikely Low Low Low Medium Medium Medium

                                  Project management plan

                                  Boutique Build Australia’s Expansion into the Queensland Market

                                  Project overview: 

                                  The project aims to establish a presence in the Queensland market, specifically in Brisbane and its surrounding areas. This initiative aligns with the strategic goal of Boutique Build Australia to expand its services beyond the Sydney market and establish itself as a national player in the home building industry.

                                  Project methodology:

                                  Given this expansion project’s complexity and long-term nature, we propose using the Waterfall project management methodology. This approach will ensure systematic and sequential execution of project phases. While Waterfall is less flexible than Agile, it is more suitable for this project due to the clearly defined objectives, stages, and end goal. Some tailoring will be made to include periodic reviews to assess the progress and make any necessary strategic adjustments.

                                  Objectives:

                                  The main objectives of the project are:

                                  1. Expand Boutique Build Australia’s market reach to Queensland.
                                  2. Establish at least 100 new homes in Brisbane and its surrounding areas during the Strategic Plan period.
                                  3. Boost brand recognition and reputation in the new market.

                                  Scope:

                                  The project will cover:

                                    1. Market research and analysis to understand the Queensland housing market.
                                    2. Development of a strategic entry plan tailored to the Brisbane market.
                                    3. Design and construction of a minimum of 100 new homes in Brisbane and surrounding areas.
                                    4. Marketing and sales activities to promote the newly built homes.
                                    1.  

                                    1.  

                                    1.  

                                    1.  

                                    Assumptions and constraints:

                                    Assumptions:

                                    • The housing market in Queensland will continue to grow.
                                    • Resources needed for the expansion will be available.
                                    1.  

                                    1.  

                                    Constraints:

                                    The project must be completed within the timeline and budget outlined in the strategic plan.

                                    Compliance with Queensland’s building regulations and standards.

                                    1.  

                                    Deliverables:

                                    • Comprehensive market research report on the Queensland housing market.
                                    •  
                                    • Strategic entry plan.
                                    • At least 100 newly built homes in Brisbane and its surrounding areas.
                                    • Increased brand recognition in the new market.
                                    • Roles and responsibilities

                                    1.  

                                    1.  

                                    1.  

                                    Project Manager: Overseeing the entire project.

                                    Market Research Team: Conducting market research and analysis.

                                    Construction Team: Designing and building new homes.

                                    Marketing Team: Conducting marketing and sales activities.

                                    Risk management plan

                                     Risk Likelihood Severity Treatment/control methods
                                    Slowdown in the Queensland housing market Medium High Diversify into other growth areas, flexible planning
                                    Delays in construction Medium High Adequate scheduling, backup suppliers
                                    Failure to gain market share Medium High Aggressive marketing, competitive pricing
                                    Non-compliance with local regulations Low Very High Thorough research on local regulations, consultation with local experts
                                    Overrunning of project budget Low High Regular budget monitoring, reserve funds allocation

                                    Likelihood   Impact
                                      Negligible Minor Moderate Significant Severe
                                    Very likely Low Medium Medium Medium High High High
                                    Likely Low Low Medium Medium Medium High High
                                    Possible Low Low Medium Medium Medium High Medium High
                                    Unlikely Low Low Medium Low Medium Medium Medium High
                                    Very unlikely Low Low Low Medium Medium Medium

                                    Leave a Comment

                                    Your email address will not be published. Required fields are marked *

                                    Exit mobile version