Book Review of Bigly: Persuasion in a World Where Facts Don’t Matter

“Win Bigly: Persuasion in a World Where Facts Don’t Matter” by Scott Adams is an insightful and entertaining book that explores the art of persuasion in modern society. Adams, best known as the creator of the Dilbert comic strip, draws on his experience in the business world and his keen understanding of human psychology to offer readers a fascinating look at the power of persuasion.

The book centers around the 2016 U.S. presidential election and the tactics used by Donald Trump to win the presidency. Adams argues that Trump was able to win not because of his policies or qualifications but because of his mastery of persuasion techniques. He shows how Trump used language, body language, and other tools to influence people’s emotions and beliefs and how this helped him win over voters.

One of the most compelling aspects of the book is Adams’ analysis of Trump’s use of “linguistic kill shots,” short phrases that are designed to undermine an opponent’s credibility or reputation. He also explains how Trump’s use of hyperbole and exaggeration helped him create a powerful image and stand out from other candidates.

While some readers may be put off by the book’s focus on Trump and politics, Adams’ insights into the art of persuasion are relevant to a wide range of fields, from business to personal relationships. He offers practical advice on how to use persuasion techniques in a responsible and ethical way and shows how anyone can improve their persuasive skills with practice and understanding.

Overall, “Win Bigly” is a thought-provoking and entertaining read that offers valuable insights into the power of persuasion in modern society. Whether you’re interested in politics, or business, or just want to improve your communication skills, this book is well worth reading.